With the economy in a state of funk, you may feel bad about asking people to give your group money. But the fact stands that you need to raise money. While the economy is down, people are still interested in charitable giving. There is still money to spend, but people are being more careful about where they spend it.
That being said, there are a few things you can do to make your fundraiser more appropriate for this economy.
Have a Good Reason
The very first thing is to have a good reason for raising funds. As things are a little tighter, be more careful where you spend money. For now, focus on essentials and projects that are popular in the community. Just as people bristled to hear about car execs flying to Washington on private jets, they may bristle if they think your group is asking for money for frivolous things. Do an inventory of your goals and cut away things that can wait.
Once you narrow down to the essentials, be sure to communicate clearly what you are raising money for. Make a case for your fundraiser. Perhaps funds have dried up for an important program, or maybe your group helps families purchase school supplies. Tell a story that tugs at the heart a little, and you commit to doing good things with the money you raise.
Provide Value in Return
The next thing you should focus on is providing value. Remember, people are being more careful where they spend their money. If the only option you give them in a fundraiser is for non-essential items, you are coming across as out of step. Currently, fundraising programs such as discount books and value-priced food items are doing well. Overpriced gift items are suffering in this economy. Try to pick a fundraiser that sells something of value, and a decent price. People will appreciate that.
Be Thankful
Lastly, I know that you are always thankful for everyone who participates in the fundraiser and who buys from it. But there is no better time than right now to go out of your way to show that thankfulness.
For participants, why not a nice thank you note to every family who participates. You could even host an ice cream social just for them. For customers, maybe you can take out an ad in the local paper to say thank you.
Being thankful goes a long way. It shows that you know times are tough, and that you value the help you get.
You can still raise money, even in a down economy. Just be respectful with people’s time and money, give them something of value, and show your thankfulness.
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Written by Bradford Shimp. Stevco Fundraising provided hassle free fundraising solutions for youth oriented groups and volunteer organizations.
photo credit: TheTruthAbout..